The Office 2019 Video is Irrelevant

I have tried to ignore all the hubbub regarding this silly video about what Microsoft Office could be like in 2019.

I finally watched the video and thought if all the concepts displayed become a reality that would be just spiffy.

But to be perfectly honest, I find the video to be an exercise of mental masturbation. Sure it stimulates the mind, but what good does it really do you?

Some folks at MSFT (most likely the marketing team) have their heads in the clouds partying like its 2019. The video strikes me as completely irrelevant to what Microsoft’s customers are experiencing today…an out and out struggle for survival today…2019 will take care of itself.

Today’s recession is kicking our tails. If it hasn’t hit you, it most certainly has hit a friend or a neighbor. What concerns most of Microsoft’s customers is taking the required action to survive the next few years. If this is the message MSFT has to offer, it’s a big mistake.

"I can’t take any more news about that damn video. It’s stupid and MSFT’s marketing team should work overtime to counter act its messaging" 

                                                                             –Me

(after the video arrived in my RSS feeds for the umpteenth time.)

How about today? How will Office 2007 or the upcoming, but delayed, Office 14 be effective at :

Concepts are fine and dandy but if the message isn’t made personal by telling you how it will benefit you personally, it is lost. I hate to say it but Apple understand this rule of marketing. I offer their Mac vs. PC ads as the primary example.

It Isn’t All Bad – The Concepts are Cool

I do realize the video is (probably) meant to inspire us. In fact, I didn’t see anyone type anything. If I don’t have to type in 2019, sign me up!

I also liked the digital wallet thing-a-ma-jiggy (at the 0.43 minute mark).  If they could make a version today that provided bailout cash on-the-fly I’d max a credit card or two to get one.

I am fan of Microsoft and I believe they have the best platform for home and business. I hate to see them creamed when it comes to marketing but I am accustomed to it and I don’t think it will change anytime soon.